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Punchdrunk is working in partnership with Niantic to develop the next generation of live experience.

Since the launch of Sleep No More, New York we’ve often heard audiences comparing the show to a game. It’s an idea that’s fascinated us for some time and led us to imagine what would happen if we integrated game mechanics and digital technology into our work.

We believe that the future of interactive audience experience will be at the cross-section of gaming and theatre. Past projects such as Silverpoint, Believe Your Eyes and Kabeiroi have scratched the surface, but our ambitions for what we want to achieve are much larger. 

Having long dreamt of working with the biggest players in gaming, we are proud to announce our partnership with Niantic, the leading augmented reality company behind popular gaming experiences Ingress, Pokémon GO, and Harry Potter: Wizards Unite.

Niantic’s Real World Platform will give us the opportunity to take our work outside of buildings and into the world around you. Across multiple projects, we want to bend the rules of genre and redefine the norms of mobile gaming. Our hope is that together, we can create something no one else can.

We can’t say more, but there is much to come. To follow what we achieve together, sign up to our newsletter.


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