Rihanna: ANTIdiaRy
USA
2016
Punchdrunk collaborated with Samsung and Rihanna on a major campaign for the launch of her eighth album, ANTI.
A cross-platform experience, ANTIdiaRy told the story of Rihanna’s life and transformations, through a series of rooms which audiences could journey through. Punchdrunk gave creative direction to a series of TV films, a digital experience and live events throughout the US.
ANTIdiaRy was awarded a Bronze Lion in the Integrated Campaign Led By Promo & Activation category at the Cannes Lions International Festival of Creativity 2016.
![Rihanna](https://www.punchdrunk.com/app/uploads/2024/02/rihanna-logo-white-512x132.png)
![Samsung](https://www.punchdrunk.com/app/uploads/2024/02/samsung-logo-white-512x79.png)
![ANTIdiaRy 2](https://www.punchdrunk.com/app/uploads/2024/02/Creative-team-image-25.jpg)
![ANTIdiaRy 1](https://www.punchdrunk.com/app/uploads/2024/02/Gallery-image-34-1000x563.jpg)
![ANTIdiaRy Gallery](https://www.punchdrunk.com/app/uploads/2024/02/Gallery-image2-31.jpg)
![ANTIdiaRy 3](https://www.punchdrunk.com/app/uploads/2024/02/Copy-of-_MG_6406-1000x563.jpg)