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Punchdrunk International were commissioned by Samsung to create a VR experience for Cannes Lions Festival, 2016.

Our first VR piece, Believe Your Eyes became the talk of the festival and went on to further performances at Art Basel in Miami, an extended run at Samsung 837 in New York, to Phi Centre, Montreal and Venice. Employing a groundbreaking mix of live-action film and physical performer interaction, the experience is a ghost story about the endless possibilities of the imagination.


Believe Your Eyes was awarded a Silver Lion in the Entertainment category at Cannes 2017.


Punchdrunk gave me five minutes of art and technology working together to create something dream-like and powerful.

– Kevin Ohannessian, Upload VR


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