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Punchdrunk International collaborated with Samsung and Rihanna on a major campaign for the launch of her eighth album, Anti.

A cross-platform experience, ANTIdiaRy told the story of Rihanna’s life and transformations, through a series of rooms audiences could journey through. Punchdrunk International gave creative direction to a series of TV films, a digital experience and live events throughout the US.


ANTIdiaRy was awarded a Bronze Lion in the Integrated Campaign Led By Promo & Activation category at the Cannes Lions International Festival of Creativity 2016.


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